Excites, a.k.a British illustrator and graphic designer Simon C. Page, comes with a reputation for bold colours and intricate patterns. Once a student of Mathematics at the Queen Mary University, his work is filled with futuristic and scientific reference points, including a line of promotional posters for chemistry, astronomical and even sci-fi films. His images incorporate trademark geometric designs and a minimalist aesthetic. Amongst his most famous clients are The New York Times, Nike and Google. His main aim is to connect with his audience – and spread the message that “Good design excites”.

Beyond IYA #12 poster